Home Services · Case Study
From scattered ad spend to a compounding pipeline.
Home Services · 2025-present · Strategy, Ad Management, Lead Funnels, and Web Design
— The Situation
Spend was happening. Growth wasn't.
When North Georgia Design Build came to us, they were already running Google Ads. The campaigns were live, the budget was spending, and leads were trickling in. But the work was disconnected from everything around it: there was no strategy tying ads to the funnel, no clear story being told on the website, and no way to see which dollar was actually producing a job.
Lead flow was inconsistent. Some weeks were good, most weren't, and nobody could explain the swing. The website handled traffic but didn't convert it. Inquiries that did come through landed in a mix of email threads and notes, with no system tracking what happened next.
Like a lot of growth-minded businesses, NGDB wasn't short on effort. They were short on a structure that connected the effort to a measurable outcome.
— What We Built
One strategy. One system. One source of truth.
We started where every engagement starts: with the strategy. Before touching a single ad, we mapped the actual customer journey, defined the offers worth featuring, and decided what each channel should be doing for the business. The ads had a job. The site had a job. The CRM had a job. They were all working off the same plan.
From there, we rebuilt the website around conversion: clearer messaging, clearer offers, and pages designed to do something specific instead of just look nice. We set up NectrCRM to capture every inquiry, route it intelligently, and stay on top of follow-up so leads stopped slipping through the cracks. Then we synced Google Ads, Meta Ads, and the site's conversion tracking end-to-end, so every dollar spent ties back to a measurable outcome.
Capabilities activated: Strategy, Ad Management, Lead Funnels, and Web Design. All connected. All accountable to the same plan.
— What Changed
Spend started doing work.
+245%
Qualified leads
68
Leads in 90 days
4.2×
ROAS lift
In plain English: a lot more of the right people are now finding NGDB, getting in touch, and turning into actual jobs. The pipeline is steadier from week to week. The cost to acquire a lead is down, the value per lead is up, and the team finally has visibility into what's working and what isn't, in real time.
→ TODO: Confirm real metrics with Caleb post-launch.
— What's Next
Still in it, together.
The partnership is ongoing. The system is doing what a system is supposed to do: it gets better with time, not worse. Each month, we iterate on what's working, retire what isn't, and use what we've learned to make the next month sharper than the last.
That's the work, and that's the point. Marketing isn't a project you finish. It's a system you build and keep improving alongside someone you trust.
— The Work
A look at what shipped.
— In Their Words
"We finally know what our marketing is doing. The pipeline is consistent, the numbers add up, and we have a partner we trust."
Owner Name
North Georgia Design Build · Home Services
→ TODO: Replace with real client testimonial post-launch.
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