— Legal
Privacy Policy.
How we collect, use, and protect your information.
Privacy Policy Details
— Heads Up
→ TODO: Caleb to finalize Privacy Policy copy with legal review. The structure below is a reasonable plain-English starting point pending review.
— Section 01
Information We Collect
When you use our site or reach out to us, we collect information you give us directly. That includes your name, email, phone number, business name, and anything you share in a message or on a form. If you book a call, we collect the details you provide to make that conversation useful.
We also collect basic technical information automatically when you visit, like your IP address, browser type, device type, the pages you view, and how long you stay. This helps us understand what's working on the site and what isn't.
— Section 02
How We Use Your Information
We use what you share to respond to you, schedule conversations, send the information you asked for, and improve our services over time. If you signed up for a newsletter or downloaded a resource, we'll use your email to send the content and occasional related updates.
We do not sell your information. We do not rent it out. We do not share it with anyone unless it's necessary to deliver the service you asked for, or required by law.
— Section 03
Cookies and Tracking
Like most modern sites, we use cookies and similar technologies to keep the site working, remember your preferences, and understand how visitors use the site. Some cookies are essential for the site to function. Others help us measure traffic and improve performance.
You can disable cookies in your browser settings. The site will still work, but some features may not behave the way they normally do.
— Section 04
Third-Party Services
We use a handful of trusted third-party tools to run the site and our business. These include analytics platforms (such as Google Analytics), advertising platforms (such as Meta Pixel and Google Ads), our internal CRM (NectrCRM), and email service providers. Each of these has its own privacy practices, which we encourage you to review.
We only share what's needed for these tools to do their job. We do not give any third party permission to use your data for their own marketing.
— Section 05
Data Sharing
We share information only when it's necessary to deliver our services (for example, with our hosting provider or CRM), when you've given us clear permission, or when we're legally required to. We don't sell your data. If our company is ever sold or merged, your information may transfer as part of that transaction, and we'll let you know if that happens.
— Section 06
Your Rights
You have the right to ask what information we have about you, request that we update or correct it, and ask us to delete it. You can also unsubscribe from any marketing emails at any time, using the link in the email or by writing to us.
If you're in a region with specific privacy laws (such as GDPR in Europe or CCPA in California), you may have additional rights. We honor those rights regardless of where we're based.
— Section 07
Data Retention
We keep your information for as long as it's useful to the purpose you shared it for, or as long as required by law. When we no longer need it, we delete it or anonymize it so it can't be tied back to you.
— Section 08
Children's Privacy
Our services are designed for businesses and the adults who run them. We don't knowingly collect information from anyone under 13. If you believe a child has shared information with us, please reach out and we'll delete it.
— Section 09
Changes to This Policy
We may update this policy from time to time as our practices change or as the law requires. When we do, we'll update the date at the bottom of this page. If the changes are significant, we'll do our best to give you notice through the site or by email.
— Section 10
Contact Us
Questions about your data, this policy, or how we handle privacy in general? Send us a message and we'll respond within one business day.
Last updated: 2026-05-08