Fractional CMO
Leadership, not random acts.
You don't need a full-time CMO to grow on purpose. You need someone senior in the chair making the call, holding the strategy, and keeping your team accountable. That's the engagement.
Fractional CMO visual
Strategy meeting or planning whiteboard · 4:5 portrait
— How We Run It
Fractional CMO is more than consulting. It's a seat at the table, on a schedule that fits.
We embed as a member of your leadership team, on a fractional retainer. We set the strategy, manage the vendors and team, and report up to ownership. You get senior marketing thinking without paying for a six-figure salary you don't need yet.
— Strategy
The annual plan, and what to do this quarter.
We own the top-line marketing strategy. The annual plan, the quarterly themes, the budget allocation, the metrics that matter. So your leadership team can stop having the same conversation about marketing every month, and start measuring against a plan.
— Execution
Team direction, vendor management, accountability.
We direct the people doing the work, whether that's your in-house team, your existing agencies, or our own delivery team. One-on-ones, weekly priorities, performance reviews, vendor scopes. We hold the standard, so you don't have to chase.
— Transparency
A monthly leadership report.
You'll get a written report at the end of every month. Wins, losses, what we shipped, what we're shipping next, and what's at risk. Built for ownership and board conversations, not for the marketing team to read by themselves.
— Proprietary Tech
Our full stack at your disposal.
As your fractional CMO, we bring NectrCRM, Relay, BekahAI, and the rest of our toolkit into the engagement. So when execution is needed, we can stand it up fast instead of waiting on a procurement cycle.
— What's Included
Inside every CMO engagement.
Annual marketing strategy: goals, budget, themes, KPIs.
Quarterly planning: priorities, milestones, accountability.
Leadership meetings: weekly check-ins with ownership.
Team management: direction for your marketing staff or contractors.
Vendor oversight: agencies, freelancers, platforms, scopes.
Budget management: allocation, pacing, ROI tracking.
Monthly leadership report: built for ownership and board review.
Reporting Commitment
You'll know where marketing stands. Every month.
A written report at end of month covering progress against the plan, wins, losses, risks, and what we're shipping next. Built for the people who need it to make business decisions, not just for the marketing team to file away.
— What Clients Say
"Having senior marketing leadership at the table changed how we run the whole business."
Client Name
Title, Company (Industry)
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Ready for marketing leadership in the room?
Tell us where the business is and where you want it to go. We'll tell you what we'd do first, and why.
No pressure. A real conversation about whether we're a fit.