Reporting + Analytics
Numbers, not random acts.
A dashboard you can't read isn't reporting. It's wallpaper. We build conversion tracking, attribution, and monthly reports that actually tell you what happened, what it cost, and what we'd change next.
Reporting visual
Monthly report cover or KPI chart · 4:5 portrait
— How We Run It
Reporting is more than a dashboard. It's the read on whether marketing is working.
We track every campaign with server-side conversion APIs where they matter, attribute leads to the channel that earned them, and write a monthly summary in plain English. So the answer to "is this working" is always one read away, not a dashboard you have to interpret.
— Strategy
The metrics that matter, not all of them.
We start by defining the three or four numbers that actually tell you if marketing is working. Cost per lead. Conversion rate. Pipeline value. Whatever ties most directly to the business. Then everything else is supporting data, not the headline.
— Execution
Tracking built right, end to end.
Pixels, events, server-side conversion APIs where iOS and ad blockers are eating data, and CRM-side reporting in NectrCRM. We don't just trust the platform numbers. We tie ad spend to actual closed deals wherever the data exists.
— Transparency
A monthly report you'll actually read.
Plain English, short, and structured. What ran, what it cost, what it produced, and what we'd change next month. Available on a dashboard for the people who want to dig in. Summarized for the people who don't.
— Proprietary Tech
NectrCRM closes the loop.
Leads land in NectrCRM, and stage changes flow back to ad platforms and analytics. So the system knows which campaigns produced closed deals, not just form fills. The reporting is honest, because the data is connected.
— What's Included
Inside every reporting engagement.
KPI definition: the three or four numbers that actually matter.
Conversion tracking: pixels, events, server-side APIs where it counts.
Attribution: first-touch, last-touch, and CRM-side ROI.
GA4 + Search Console: configured to track what's real.
Dashboards: Looker Studio or NectrCRM, live and shareable.
Monthly written report: what ran, what worked, what's next.
Walkthrough call: as often as you want, on the cadence you choose.
Reporting Commitment
You'll know what marketing did. Every single month.
A written report, a live dashboard, and a walkthrough call if you want one. Spend, leads, conversion, and what changed since last month. Plain English. No vanity metrics. No dashboards we built to look impressive.
— What Clients Say
"We can finally answer 'is marketing working' in one sentence, with numbers behind it."
Client Name
Title, Company (Industry)
→ TODO: Replace with real client testimonial post-launch.
Ready to see numbers you can trust?
Tell us what you're tracking now. We'll tell you what we'd change first, and why.
No pressure. A real conversation about whether we're a fit.